TV news channels were grateful for an August opportunity to broadcast some "Margaret Thatcher Milk Snatcher" footage from 1971.
And now the proposal has been quashed after a bad morning's coverage.
"Coalition u-turns are impressive to behold", blogs Ben Brogan, noting that this strengthens the impression of headline-based policymaking.
Health Minister Ann Milton wrote to Scottish Public Health Minister Shona Robison setting out the case for abolishing the scheme, writing that:
"Abolition of the scheme is likely to be highly controversial, particularly as this will affect some children in low-income families."
But Ms Milton said: "This should not prevent us from ending an ineffective universal measure - and this would clearly be the best time to do it, given the state of public finances and the need to make savings."