Kerry McCarthy did not think the Guardian's headline 'Labour appoints twitter tsar' a good description of her role in new media campaigning which she discusses at length on Labour List.
But she is definitely the right choice. Very few MP blogs can match her Shot by both sides for authenticity and voice, and any Labour twitterers will know that she is embedded into the twitterati in a hyper-engaged and responsive way.
Authenticity. If you can fake that ...., as they say, but of course you can't.
So I think Blackburn is just dead wrong in his claim that
But McCarthy is stuck in “send” mode. Her emphasis is on MPs talking to the people, putting their human side forward, rather than engaging with the public
Meanwhile, here's The Spectator's twitter account
No fewer than 3634 tweets.
All generated directly on a 'transmit' feed from the website - with no engagement with followers or interaction at all.
Stuck in send mode, it would seem.