Guest post by Sally Gimson, who writes in reaction to new Fabian polling on women's attitudes to Labour.
Women would be mad to desert Labour at the very moment when voting Labour will matter most for them.
When the Tories do slash public services, and they are making no secret of the fact that that is their intention, then it will be women who suffer.
It will be the women teachers, nurses, care assistants and administrative staff who will lose their jobs in the first round of cuts.
It will be they that pay the price, not the rich career women whom the Tories are so keen to have as their new MPs, but those women on low and middle incomes.
And when the Tories decide that a minimum wage is no longer affordable in the recession, it will be women who suffer, because shocking though it always is to me when Labour ministers repeat this (because it shows how unequal men and women’s pay is and continues to be) it has been women who have benefited most from the minimum wage.
And what about the women whose husbands and partners leave them? What of the women who end up having to bring up children alone because they have left a violent husband? A Tory government which favours marriage may not be so keen to help them, especially if it wants to reward couples who stay together.
Proposals from Conservative councils for a minimum level of services with everyone having to top up from their own incomes are not going to help women with their childcare, nor fund Sure Start centres. The effect may well be to push mothers back into the kitchen.
It is interesting then to think then about why women do want to vote Tory for the first time in more than a decade.
Of course women see waste in public services: they are often working in them. They experience the rough end of targets; they have felt central Government try to pull levers ever more madly, when it does not really know what those levers operate. They have often had their power to change things on the ground reduced, while their aspirations have been raised. What they do not seem to realise yet is that they will be the first victims of the backlash.
The Tories have been good at talking to women and talking the soft words of a caring society. And the Tories have been helped by a macho Labour Government which has seemed to value clever theoretical schemes in public services, far above the benefits of looking after people, which many women spend much of their private and working lives doing.
If Labour wants to win women back, it has not only to talk about equality, it has to talk to their hearts about their day-to-day lives, about their jobs and their families, about how it values their caring and how it wants to look after them too. But it also has to warn them that the Tories are wolves in sheep’s clothing.
Sally Gimson is Labour's PPC for South Leicestershire.