"In the south and the Midlands, where British general elections are determined, Labour holds just 49 out of 302 seats, and the swing against it was over 9 per cent in many seats. We need to understand why the party performed so disastrously, and why the 1997 coalition unravelled in such spectacular fashion."The essay and its new polling were reported in the Independent today, as well as analysis over on Left Foot Forward. The authors also wrote a comment piece for the Financial Times (registration required).
You can read the whole thing on the Fabian Society website.