A YouGov poll for The Sun last night indicated he may be toast at the election - with 46 per cent of voters quizzed reckoning he had been exposed as a hypocrite.
Only one in four believed his apology was genuine.
That's a pretty bad snap poll result - and it remains so when you see the full question and result.
Unfortunately, lack of space meant the newspaper were not able to report the full finding of their expensive, instant polling.
Thanks to Mark Pack for retrieving it from the pollster's website.
It’s a storm in a teacup. Mr Brown was simply trying to let off steam in private. We should not think the worse of him: 50%
Mr Brown is a hypocrite – saying one thing in public and the opposite in private. Now we know just how much he despise [question truncated on results sheet]: 46%