Thursday 30 October 2008

North Carolina Day 1, Part 2: Voter modelling

The campaign has spent some of their vast war chest on data to model people on everything from what paper they read from to what car they driver – as do our parties, as you would expect. Here, the campaign can model the likelihood of an Obama supporter from 10% up to 85% – but are basing it on some 43 points of this purchases information. Expensive, but – judging by the stats – effective.

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