The power of email in this campaign hardly needs to be talked about. I’ll leave it to the stats:
In Wake Country, NC – the county which wins the State – whose entire population is around 800,000, the campaign has collected over 100,000 email addresses.
That meant that when they sent out an email asking for volunteers, with the prize of meeting the Senator at the Raleigh rally, they had over 3600 commitments by activists for the GOTV push.
They have calculated that on average, each activist who has signed up and come down to the campaign office has given around 11.5 volunteer hours.
That’s… a lot of time (do the math) with just the push of a button…