Ever met those people who say "oh you work in politics, I'm not really interested in that" then go on to spout opinions on everything from climate change to public transport to the World Bank to recycling?
Recently I went away for a weekend with a group of university educated women who were "not interested in politics" but little did they know that they were really.
They talked avidly about political issues relating to foreign and domestic policy regularly during the day, but were quite proud about not knowing members of the cabinet or the name of their local MP.
For them, and for other people who don't think they care about politics, we need more articles from the left that show how politics relate to people's ordinary lives - without carrying a big flashing sign saying "politics, politics".
The newspapers of the right are much better at doing this than the left, it seems to me.
But I have started compiling my own top five list of great, engaging writing or broadcasting that have a sense of politics without being overtly "political".
Top five (in the making)
David Mitchell's excellent and funny Observer column
Oliver Burkeman's "All the President's Emails" in G2
Stephen Fry on Twitter
Mock the Week
The Now Show
Other recommendations to me....just here.